OPEN YOUR OWN VIPS Smart FRANCHISE
VIPS Smart is a young restaurant chain that hasn’t stopped gaining followers in Spain. Joining the success of this European award-winning concept is an alternative we suggest if you open a VIPS Smart franchise in your city.
VIPS Smart offers the best of a Vips restaurant with the best of “Fast Food”.
From “Fast Food”, it has included speedy service, affordable prices and rigorous processes as well as an appetizing yet small offer.
From “Casual Dining”, it has included meticulous decoration, ready-to-order cooking of each dish, quality and fresh ingredients as well as impeccable presentations of each VIPS Smart specialty, which are served on real dishes and with real silverware and glassware.
VIPS Smart seduces a young clientele (18-35) who enjoy the iconic VIPS dishes with a kitchen that is open non-stop in a “cool” and modern atmosphere with fast service and unbeatable prices.
That is VIPS Smart!



SMARTBusiness
VIPS Smart is the result of an evolution in the restaurant market. It meets the growing demand for the same quality as always but faster and more affordable. Founded in 2010 by Grupo Vips, this young brand was expressly designed to offer customers a food service alternative.
SMARTService
Quick service - Simple operations. At VIPS Smart, customers enjoy a quick experience. There's no table service. You order and get your food right from the counters. Beverages are self-service under the free refill model. This is a business management advantage as the model only requires a small number of workers.
SMARTFood
Quality food of proven success - The VIPS Smart offer is based on a small selection of the most successful VIPS dishes. Unlike “Fast Food”, each dish is made to order and served on real dishes with real silverware.
SMARTPrice
Affordable prices - Unbeatable quality/price ratio - With average bills that are much lower than the “Casual Dining” concept, customers receive complete excellent quality meals with good-sized portions served with meticulous presentations.
SMARTPlace
VIPS Smart is the little brother of VIPS Cafeterias. The decoration of the premises is coherent between the two brands. The only thing that differs between VIPS Smart and VIPS interior design is basically the presence of a counter and menu board where customers order.
“SMARTInvestment”
Investing in VIPS Smart means committing to a winning concept that has been adapted to today’s demands. It’s a brand that is backed by the excellence, guarantees and notoriety of VIPS and a franchise model requiring moderate investment, which provides high profitability and a quick return on investment.
Javier Hernández Franquiciado
“I’d like to underline the tremendous value of the VIPSmart brand, the great way in which it has been received and the simplicity of daily operations”.
Felipe de Luz Franquiciado
“Grupo VIPS professionals are completely committed to our success. Something crucial for me when thinking about a shared project”.